This poster was created for a speaking engagement at the Dallas Society of Visual Communications featuring architect Robert Meckfessel, who specializes in sustainable design. Using sustainability as my starting point, I decided to develop a poster that had minimal color usage and that could be printed on recycled paper. A trip to the local hardware store revealed the simple beauty of an everyday thing - fiberglass insulation. In honor of Helvetica’s 50th birthday, the design uses the typeface exclusively.