I met Bloomingdale’s when they were looking for a way to promote their new San Francisco store online. They wanted something that they felt represented the energy and pulse of the meeting of two cities as vibrant as New York and San Francisco while highlighting some of their top designers - from Biba to Louis Vuitton. This teaser site was created with the collective talent of Athletics on a short deadline and works in conjunction with a print campaign of magazines, newspapers and billboards.